Fathom Analytics

Questions answered

Does Fathom Analytics use cookies?

No. Fathom does not use cookies, which is why you don't need a consent banner for analytics. This allows you to keep analytics on your site without the pop-up that annoys visitors and clutters your layout.

Is Fathom Analytics GDPR compliant?

Yes. Fathom is GDPR, CCPA, ePrivacy, and PECR compliant. Privacy law compliance comes before features they could otherwise build. EU visitor data is automatically processed in the EU through their data isolation infrastructure.

How long does Fathom store analytics data?

Forever, as long as you are a customer. You can access all your data from the day you signed up, allowing you to see long-term trends and compare year-over-year performance. If you cancel, you can export all your historical data before you leave.

What happens if I exceed my pageview limit?

Fathom never charges for occasional traffic spikes and doesn't shut your account off if you hit your plan limit early. If you stay well over your limit, they'll email you about upgrading to a larger plan, and you decide whether to upgrade or cancel. They send friendly reminders and extra time before pausing dashboard and API access, while continuing to collect your data.

Why isn't Fathom free like Google Analytics?

If you aren't paying for a product, you are the product. Google Analytics is free because they make money from personal data their customers give them. Fathom charges a sustainable fee because their business model is selling software, not data. Customers gladly pay because they know their data is safe and their visitors' privacy is protected.