Compared, on the record
The Launch Directory as an alternative to G2 for a new product
G2 shines once a product has customers to review it. The Launch Directory is built for the moment before that: the launch.
Their facts were last checked on . Every fact about them links to the page it came from.
Side by side
| Topic | G2 | The Launch Directory |
|---|---|---|
| How a launch works | Product profiles with user reviews and comparison reports; not a dated launchsource, checked 2026-10-30 | Weekly editions: each launch is filed in a dated week, stays in the archive, and the week's top three by community votes win Product of the Week |
| Free option | Yes: claim your profile (basic profile, seller page, basic review collection)source, checked 2026-10-30 | Yes: with our badge on your website and a complete founder profile, the free queue, 1-2 weeks out |
| Paid options | Starter (for businesses with 1-100 employees), Professional and Enterprise (contact sales) (as published: Starter, per month $299)source, checked 2026-10-30 | Paid launch $5, live at once or in the week you pick; the Featured spot $19 |
| Votes and ranking | Not published on the pages we read | One person, one vote; votes are never sold and paid places are labelled |
| Link to your website | Not published on the pages we read | Followed on a paid launch; not followed on a free listing |
| Who can launch | B2B software buyerssource, checked 2026-10-30 | Any product, startup or business with its own website |
| Extras | Not published on the pages we read | Launch receipt, free AI answer check, founder profiles and domain records on every listing |
| Domain Rating (Ahrefs) | 91measured 31 Oct 2026 | 71measured 31 Oct 2026 |
Prices change. Where a platform shows an offer price, we quote its list price. If something here is out of date, write to launch@zinndigital.com and we will correct it.
What is G2?
G2 is a marketplace where business software buyers compare products using user reviews. Vendors can claim a free profile and buy paid plans for more visibility and buyer data.
Who it suits
Business software companies with paying customers who can write reviews, and teams that want buyer-intent data.
What G2 does well
- Strong reach among business software buyers.
- Review-based comparisons and badges.
- A free profile to start with.
Where The Launch Directory is different
A G2 profile grows with reviews from customers. A new product without many customers can still launch on The Launch Directory on its first day, with a dated listing, founders and a link to its website.
The Launch Directory also lists products that are not business software: apps, consumer products and services.
Every listing here keeps a launch receipt of what we measured after launch, and gets a free check of what AI assistants answer about its category.
What a launch on The Launch Directory includes
Whatever you decide about the platform above, this is what a listing here comes with.
- A paid launch at $5
- It goes live straight away or in the week you choose, with a followed link to your website and every profile section open: the founder story, milestones and demo video.
- A free way in
- With our badge on your website and your founder profile complete, a free listing joins the free queue and goes live in its week, 1-2 weeks out. Its link to you is not followed; screenshots and comparisons are shown all the same.
- A launch receipt for every listing
- Each live listing carries a dated record of what we measured after launch: Domain Rating by Ahrefs then and now, referring domains, AI mentions where we measure them, and the visits we sent you. It is updated daily, and nothing in it is estimated.
- A free AI answer check
- Every listed business can run one free check of what ChatGPT, Claude and Perplexity answer when a buyer asks about its category: whether you are named, where, and which sources they cite.
- Votes that cannot be bought
- One person, one vote. Featured places, sponsors and the Billboard are labelled as paid and never add a vote to anything.
- Our Domain Rating, in public
- Our own Ahrefs Domain Rating is printed on the pricing page, so you can judge the link before you pay for it.
- Pay without signing up first
- Your account is created at checkout. Pay by card, Apple Pay, Google Pay, PayPal or crypto; prices are in US dollars, VAT is added only where due, and invoices come from Zinn Digital® Ltd.
- Product of the Week
- The three listings with the most community votes each week win #1, #2 and #3 Product of the Week, with a badge for the listing and a page to share.
- Founders by name
- Every founder gets a profile page linked to their companies, and a paid listing can carry the founder story behind the product.
- Domain records on every listing
- Listings show the company domain's public registration record, and the free domain age checker looks up any domain.
When G2 is the better choice
Once you have customers to review you, a G2 profile is worth building. It does not replace a launch, and a launch here does not replace reviews.
File your launch Read the rate card
Questions readers ask
Does G2 charge vendors?
It has a free profile and paid plans; the table above quotes its published Starter price with the date checked.
Are there reviews on The Launch Directory?
Signed-in members can review a listing on its own reviews page.
Can a brand-new product launch on The Launch Directory?
Yes. That is what the site is for.