Compared, on the record
The Launch Directory as an alternative to Capterra for a new product
Capterra helps businesses compare software they are ready to buy. The Launch Directory helps a new product be seen the week it launches.
Their facts were last checked on . Every fact about them links to the page it came from.
Side by side
| Topic | Capterra | The Launch Directory |
|---|---|---|
| How a launch works | Product listings for software that buyers compare, with reviews; vendors "Get Your Product Listed" and manage listings, reviews and badgessource, checked 2026-10-30 | Weekly editions: each launch is filed in a dated week, stays in the archive, and the week's top three by community votes win Product of the Week |
| Free option | Not published on the pages we read | Yes: with our badge on your website and a complete founder profile, the free queue, 1-2 weeks out |
| Paid options | A lead generation programme for vendors (prices not published on the vendor page)source, checked 2026-10-30 | Paid launch $5, live at once or in the week you pick; the Featured spot $19 |
| Votes and ranking | Not published on the pages we read | One person, one vote; votes are never sold and paid places are labelled |
| Link to your website | Not published on the pages we read | Followed on a paid launch; not followed on a free listing |
| Who can launch | Businesses searching for softwaresource, checked 2026-10-30 | Any product, startup or business with its own website |
| Extras | Not published on the pages we read | Launch receipt, free AI answer check, founder profiles and domain records on every listing |
| Domain Rating (Ahrefs) | 91measured 31 Oct 2026 | 71measured 31 Oct 2026 |
Prices change. Where a platform shows an offer price, we quote its list price. If something here is out of date, write to launch@zinndigital.com and we will correct it.
What is Capterra?
Capterra is a platform where businesses compare software, with product listings and reviews. Its vendor page invites software makers to get their product listed and offers a lead generation programme.
Who it suits
Software companies selling to businesses, especially those ready to collect reviews and pay for leads.
What Capterra does well
- Buyers who are actively looking for software.
- Product listings with reviews.
- Paid lead generation for vendors who want it.
Where The Launch Directory is different
Capterra is for software. The Launch Directory lists any product, startup or business, software or not.
A listing here is a dated launch page with founders, screenshots and a link to your website: free through the free queue, or $5 for a paid launch with a followed link.
Every listing keeps a launch receipt, and each listed business can run a free AI answer check.
What a launch on The Launch Directory includes
Whatever you decide about the platform above, this is what a listing here comes with.
- A paid launch at $5
- It goes live straight away or in the week you choose, with a followed link to your website and every profile section open: the founder story, milestones and demo video.
- A free way in
- With our badge on your website and your founder profile complete, a free listing joins the free queue and goes live in its week, 1-2 weeks out. Its link to you is not followed; screenshots and comparisons are shown all the same.
- A launch receipt for every listing
- Each live listing carries a dated record of what we measured after launch: Domain Rating by Ahrefs then and now, referring domains, AI mentions where we measure them, and the visits we sent you. It is updated daily, and nothing in it is estimated.
- A free AI answer check
- Every listed business can run one free check of what ChatGPT, Claude and Perplexity answer when a buyer asks about its category: whether you are named, where, and which sources they cite.
- Votes that cannot be bought
- One person, one vote. Featured places, sponsors and the Billboard are labelled as paid and never add a vote to anything.
- Our Domain Rating, in public
- Our own Ahrefs Domain Rating is printed on the pricing page, so you can judge the link before you pay for it.
- Pay without signing up first
- Your account is created at checkout. Pay by card, Apple Pay, Google Pay, PayPal or crypto; prices are in US dollars, VAT is added only where due, and invoices come from Zinn Digital® Ltd.
- Product of the Week
- The three listings with the most community votes each week win #1, #2 and #3 Product of the Week, with a badge for the listing and a page to share.
- Founders by name
- Every founder gets a profile page linked to their companies, and a paid listing can carry the founder story behind the product.
- Domain records on every listing
- Listings show the company domain's public registration record, and the free domain age checker looks up any domain.
When Capterra is the better choice
If you sell software to businesses and want to reach buyers comparing tools, a listing on Capterra makes sense alongside a launch here.
File your launch Read the rate card
Questions readers ask
What does Capterra charge?
Its vendor page did not publish prices on the date we checked; it describes a lead generation programme.
Is The Launch Directory only for software?
No. Any product, startup or business with a website can launch here.
Can I be on both?
Yes. They reach different readers at different moments.