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Week 46 · 2026 · Free to read

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On the record · GeoFC

Pedro Assumpcao and the story of GeoFC

Pedro Assumpcao headshot.

By , Founder · United States

Entered into the record · 1-minute read

How it started

I love soccer, and I love maps. Putting the two together felt like an easy path.

I built GeoFC first and foremost as a game I wanted to play myself, every day. That is where it started.

The problem

Soccer fans are passionate about their favorite club. That passion is a big part of why they follow the game.

But there was no game that made that the main goal. Nothing was built around the clubs fans care about most.

That gap is the problem I wanted to solve with GeoFC.

What we built

We built GeoFC, a daily geography challenge about soccer clubs.

It is simple to play, and you do not need to create an account to take part.

If you do want an account, you can make one to unlock other features, including private leagues so you can play with your friends.

And in case you feel addicted, you can subscribe to the Pro plan. It unlocks all clubs and any past day challenge.

The hard parts

The hard parts of building GeoFC came down to three things.

First, defining the game rules. Second, finding the balance between simplicity and challenge, so that each day's puzzle stays easy to pick up but still tests the player.

And of course, distribution. I was starting from scratch, without an audience, and that is a challenge in itself.

Milestones

Product launch, the first users and users coming back.

The entry behind this account

Consult the founders' register

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